Yin Ji Chang Fen

Yin Ji Chang Fen is a renowned food chain specializing in traditional Guangzhou-style rice noodle rolls and congee, celebrated for its delicate, thin, and smooth texture with a unique savory flavor. Established in the 1950s, it has become synonymous with authentic rice rolls, known as the 'King of Chang Fen,' and has expanded internationally to locations in Canada, Singapore, and the United States. The brand maintains its heritage by using time-honored techniques that deliver a distinctive taste and texture widely praised since the mid-20th century.