The Big Texan Steak Ranch in Amarillo, Texas, is renowned for its legendary 72-ounce steak challenge, a daring culinary feat that has attracted steak lovers since 1960. This iconic Route 66 venue combines a rich Texas cowboy heritage with a lively atmosphere, offering handcrafted beers and a unique roadside attraction, the Slug Bug Ranch. Beyond its famous steak challenge, the ranch also provides accommodations including RV parks, cabins, and themed lodging, making it a full Texas experience destination.

Venue Photos

Highlights

  • The world-famous 72-ounce steak challenge with a free meal for winners who finish in under an hour.
  • Slug Bug Ranch, a quirky roadside art installation featuring Volkswagen Beetles buried nose-first in the ground.
  • On-site brewery crafting unique beers that complement the bold flavors of their steaks.

Important Details

  • 72-ounce steak challenge requires full payment upfront; winning the challenge refunds the cost.
  • Challenge rules forbid assistance, standing up, or leaving the table during the attempt.
  • Challenge attempts are available during regular business hours without reservation and must be completed within one hour.

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