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Quantcast is a global digital advertising technology company that provides solutions to help advertisers and publishers understand and grow their audiences through targeted ads and audience measurement. It uses sophisticated data collection methods, including pixels, tags, and SDKs, to gather pseudonymous information across multiple digital platforms to deliver personalized advertising while complying with international privacy laws. Quantcast offers tools for transparency and user consent management, ensuring lawful processing and protection of personal data across various jurisdictions.
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Highlights
- Uses extensive data collection technologies like pixels, tags, and SDKs for cross-platform audience insights.
- Implements global privacy compliance frameworks including GDPR, CCPA, and others for user data protection.
- Provides a consent management platform (Quantcast Choice) for transparency and control over data use.
Important Details
- Strictly prohibits use of direct identifiers or sensitive personal data without consent.
- Data retention periods vary by data type, with most personal data retained up to 13 months or as legally required.
- Users have rights to access, correct, delete, and object to processing of their personal information, with mechanisms provided for exercising these rights.
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